Company Profile


Piako Tractors Keeping Your Wheels Turning

New Tractors from the AGCO Stable:

Massey Ferguson, Fendt, Valtra & Challenger pivot steer or rubber tracks


New Machinery:

Krone, Tullochs, Lely, Pottinger, Celli, Farmgard, Origin, Giltrap, Bucktons, Feeder leader, Duncan Ag, Vogal, Kuhn, Massey Ferguson plus many more.


Piako Tractors only sell reputable products that can be supported by the manufacture and the local Piako team.


Darrell Russell

Owner manager of Piako Group (Piako Tractors, Piako Mitsubishi, Morrinsville Mobil shop) Darrell Russell has been in business in Morrinsville all his working life, starting in car sales Darrell worked his way up through the business to purchasing Piako Motors in 1995. From there the business has grown to be an award winning Mitsubishi dealership with the prestigious  Diamond Dealer award.


Darrell started the farm machinery side of the business with a well known tractor and machinery franchises and today is rated as one of New Zealand's top agricultural dealerships, consistently winning awards for the sales and support of tractors and machinery.

Darrell rates AGCO and its branded products Massey Ferguson, Fendt, Challenger and Valtra as the best products and company in the business.


It is high on the companies agenda to consistently achieve the AGCO Master dealer award for meeting levels of support and training that allows the business to fully support its customers.

Darrell loves the farm machinery business and has a genuine intent of helping customers when things don't go to plan.



Ian [Pilch] Pilcher

Ian Pilcher (Pilch)

Piako Tractors Rotorua shareholder and manager has been involved in the sales and dealership management for many years.  Starting his career in the building industry in Auckland Ian soon saw the light and moved his family south to take up a share milking position in the Bay of Plenty.  Ian soon found that he had a natural love of tractors and farm machinery and his well know out going personality made it easy for him to converse with farmers and contractors alike with his knowledge of farm machinery and his insight into farming, the rest they say is history.

The opportunity arose for Ian and Darrell to start Piako Tractors Rotorua with a third partner who Ian has since bought out and is now 50% owner.


Piako Tractors Rotorua is now rated as one of the top tractor and machinery dealerships in New Zealand of which Ian is fiercely proud.


The dealership is noted for its open door policy and its immaculate presentation.